SEO or search engine optimization is a broad topic in digital marketing. There are a ton of dos and don’ts, and the rule are always changing. Not to mention, the competition is high because you are competing with probably hundreds of other companies over the same keywords. To keep your website ranking well, you have to keep on top of the game. Here are a few simple but effective SEO tips you might not have tried yet.
1. Add alt text to images – Alt text is the written description of an image. It appears when the image doesn’t load properly, and helps search engines crawl your website. Good image descriptions can help rank your website higher because it gives the crawlers more information.
2. Put a video on your web pages – New SEO measures show that the amount of time a visitor spends on your website helps boost your ranking. Having very long writeups isn’t effective because people will just glance over it. Instead, you can break up a long page of text with some images and an interesting video related to the topic. Having a video on web pages has shown to be quite effective.
3. Showcase customers’ reviews – Before making a decision to buy something or hire someone, people will always check out the reviews first. If you put some of your Google and Facebook reviews on your website, not only is this an added convenience for your customers plus help make a sale, it will also keep your website visitors staying longer. Not to mention, the text from those reviews will also be crawled by search engine robots, so that is an extra SEO boost as well.
Online marketing companies have a multifaceted and often complicated approach to boosting SEO. Some things you can do on your own, like these 3 tips, to improve your website. Of course, SEO takes time to build up, so start today and be consistent.
