E-commerce has grown incredibly fast, especially for the women’s fashion industry. For many business owners, switching to an online shop instead of a brick-and-mortar store means saving costs on rent, staff, and more. But while online shopping is indeed more convenient for customers, there are still reasons why shopping at women’s clothing stores in person is more advantageous.
1. Size: Probably one of the worst things about buying clothes online is getting the wrong size or fit. While you may be able to get the size changed at no additional cost, you might need to pay to have it shipped back to the seller and then pay again to have the new size shipped to you. On the other hand, when you shop in person at women’s clothing stores, you can try on the clothes you’re interested in, ensuring that the clothes you’re buying are the correct size and fit.
2. Color: The colors on clothes appear differently in photos, sometimes drastically so. Depending on the lighting, navy blue can appear black, cream can appear white, and so on. That’s why websites always have a disclaimer about differences in color. This is tricky when you’re shopping for a particular color of an item of clothing, and end up receiving something different. But when you shop in a store, you can see the actual colors before making the purchase. You can also test how the colors look when paired with other things, to see if they’re a good match.
3. Style: A great advantage of in-person shopping is that you can get a second opinion on what looks good on you before you buy it. Sometimes – or a lot of times – things look good on photos or on models but then look unappealing when you actually wear it. Whether it’s a store staff or an in-house style consultant, shopping in a store gives you the benefit of having someone advise you on creating the perfect outfit for the occasion you’re dressing up for.
Online shopping is more popular than ever, but for some, the downsides of online shopping highlight the benefits of in-person shopping as well. Getting the right size, seeing the actual colors, and receiving style advice are just a few reasons why shopping in women’s clothing stores is still pretty great.
